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Botox for Men: Treatment, Costs, Pros and Cons

Kristina Cadwell  
June 10, 2021  

Botox for men, or “Brotox,” is a thing. Med spas report that more male patients are coming in for facial enhancements and body contouring treatments.

Let’s look at what the popular neurotoxin can do for men’s skin and the advantages and disadvantages of the procedure.

Botox for men - treatment

Botox for Men: Popularity and Reasons

Men are mainly becoming interested in Botox is to rejuvenate their look. They’re not typically willing to admit they’ve had any facial skin work done, so they want the enhancements to be as natural-looking as possible.

Women have a much longer track record of using beauty products and cosmetic enhancements. What has made Botox so appealing to men as of late?

1. Social Media Standards

Social media has impacted how we view ourselves in comparison with others. We’re exposed to new beauty standards to which both men and women aspire.

2. Competitive Dating Game

Dating has moved online, where profile photos are an important factor. This is another reason men strive to minimize imperfections whenever possible.

3. Competition at Work

Working with younger colleagues sometimes puts pressure on men to compete with them in areas other than work-related skills. They resort to cosmetic treatments that give them an edge in physical appearance.

4. Female Partner Influence

Having experienced the benefits of cosmetic treatments, some women want the same for their loved ones. They often make the calls to med spas to book a treatment for their partner, son, or a close friend.

Popular Botox Injection Sites for Male Botox

Men most commonly choose Botox for these areas:

Treatment Procedure

The Botox procedure has three main steps:

1. Consultation

During consultation, your medical provider determines if you have any medical or other circumstances that may prevent you from getting Botox. They will also talk to you about your expectations, how many units of Botox you’ll need, and what to do before and after the treatment to prevent any side effects.

2. Botox Aministration

The Botox injector prepares your skin by cleaning it with alcohol and possibly numbing the treatment area with a numbing cream. They mark the injection sites with a marker along the intended muscle. Experienced Botox injectors know exactly how far apart to space the injection sites and how many injection sites are needed for the desired effects. They then administer the Botox injections, which lasts a few minutes.

3. Applying Pressure or Massaging the Treated Area

Some medical providers spend a few minutes gently massaging or applying pressure on the treated area to prevent bruising and swelling and help the neurotoxin settle.

You can resume your daily activities right after the Botox session. The most common side effects, swelling and bruising, usually go away within two weeks.

The Botox procedure for men is different from the Botox procedure for women. For starters, male skin is typically thicker and the muscles stronger, so men need more Botox units than women for the same treatment area. In addition, Botox injectors need to pay attention to the dosage and the position of injection sites to avoid relaxing a muscle in a way that makes a more feminine look (for example, brows that are lifted too high).

Botox for Men: Pros and Cons

Botox injections are increasingly popular because they are quick, safe, and visibly rejuvenate the skin. To decide if the treatment is right for you, consider the following Botox pros and cons.


  • Reduces the appearance of lines
  • Improves skin tone
  • Provides a more youthful look
  • Minimally invasive with no downtime
  • Safe, with minor side effects that quickly go away


  • Effects are temporary
  • Cannot reverse Botox if you’re unhappy with the results, must wait until the effects wear off

How Long Does Botox Last?

A Botox treatment for one area takes only a few minutes. The duration of the whole session depends on the number of treated areas.

The effects of Botox last up to six months. They typically start wearing off after three to four months. You should repeat the procedure every 3 months to maintain your results.

Botox for Men: Cost

At Vibrant Skin Bar, a unit of Botox costs $12. The cost of a Botox session depends on the treated area and the patient’s desired effects. For example, the forehead area may require 12-30 units, so the whole session could cost up to $360.


Most men are still unwilling to admit they use cosmetic treatments, but more and more of them are embracing what Botox can do for their looks. Thanks to the easy availability of modern cosmetic enhancements, men are joining women in enjoying rejuvenated skin and a youthful appearance.

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