hello world!

What Is a Buccal Massage?

Kristina Cadwell  
April 26, 2023  

When we think of massage, we imagine a therapist manually applying pressure to a patient’s muscles and tissues to improve their physical and mental state. However, there are types of massage that aren’t only for relaxation or the treatment of injuries but that also have proven cosmetic applications.

There are many innovative beauty and wellness solutions available today and one of these is buccal massage. This article explains what this popular new massage is about, how it works, and what benefits to expect from the therapy.

Buccal massage

What Is Buccal Massage?

Buccal massage (also called intraoral massage) involves massaging pressure points inside the mouth to stimulate the muscles and ligaments in the buccal fat pad (between the cheeks and the jowls) to tighten and contour the area. When done regularly, this procedure can provide similar results to those of dermal fillers, but without the needles and potential side effects. The treatment typically involves massage of other facial areas as well.

When facial muscles stiffen due to stress, injury, an overactive jaw, or a medical disorder, they obstruct blood flow, lymphatic circulation, and detoxication. Tissues don’t receive enough nutrients and oxygen, resulting in water retention, puffiness, a dull complexion, and drooping cheeks and jowls. Buccal massage resolves these issues, providing numerous skin benefits.

Buccal Massage Target Areas

During a buccal massage, the therapist massages the following areas:

  • Inside of the mouth
  • Shoulders
  • Neck
  • Chin and the area underneath
  • Jaw
  • Lips and mouth
  • Nasolabial folds
  • Around the nose
  • Eye area

Buccal Massage Benefits

The benefits of buccal massage that celebrities like Jennifer Lopez, Meghan Markle, and Margot Robbie rave about include:

1. Improved Blood Circulation

Like other types of massage, buccal massage involves applying manual pressure to muscles and ligaments to improve blood flow and circulation.

2. Excess Fluid Removal and Reduced Puffiness

Buccal massage helps drain excess fluids, helping to depuff the mid-face area and reduce dark under-eye circles.

Note: Check out these 18 best eye creams for dark circles.

3. Tighter Skin in the Lower Face

Relaxing the muscles in the face and neck that pull down on the jawline can lift the skin and provide a temporary non-surgical facelift effect.

Note: Learn more about the traditional facelift to understand how non-invasive treatments differ.

4. Rejuvenated Appearance

Improved blood flow, increased circulation, and a lifted lower face provide a more youthful appearance.

5. Clearer Skin and Reduced Acne

Acne is often the result of poor circulation and a blocked lymphatic system. Buccal massage helps detoxify the area, reducing breakouts and clearing the skin.

6. Decreased Tension in the Lower Face

Buccal massage helps relieve tension in the lower face due to stress and repeated jaw clenching.

7. Reduced Chronic Pain

By relieving jaw tension, buccal massage eases related symptoms such as headaches and facial pain. The therapy is a helpful aid in managing TMJ (temporomandibular joint) disorders.

8. Reduced Sinus Discomfort

By increasing circulation and lymphatic flow, buccal massage helps drain out mucus and reduce sinus discomfort.

What Can You Expect During Buccal Massage?

The provider prepares the patients for buccal massage by massaging their shoulders and neck to improve lymphatic flow. They then move up toward the chin, the jaw, and around the mouth to stimulate the muscles.

Some providers start from the crease of the nose downward toward the chin, massaging the muscles around the mouth and lips, and proceeding to the oral cavity.

Before starting the main part of the treatment – the buccal massage – the provider cleans their hands and puts on disposable gloves to prevent infection in the patient’s mouth.

They use circular motions and massage the inside of the mouth using their thumbs and index fingers, at the same time using the other fingers to massage the outside – cheeks, nasolabial folds, around the nose, and around the eyes. The provider also stretches the patient’s lips sideways and pulls them up, holding them for several seconds, and releasing them.

The treatment takes 30-60 minutes. Patients with a lot of jaw tension report feeling some discomfort initially, but most of them enjoy the treatment and feel overwhelming relief.

Is Buccal Massage Safe?

Buccal massage is safe in the hands of experienced cosmetic professionals. Inexperienced providers without knowledge of facial anatomy and who don’t use medical gloves may cause irritation, inflammation, and infection in the patient’s mouth. These risks also increase when patients perform the massage at home.

Should Anyone Avoid Buccal Massage?

Buccal massage is safe for most people. However, the following patients may need to postpone the treatment:

  • Patients who had Botox or fillers in the previous two weeks
  • Patients with skin infections, eczema, or psoriasis
  • Patients with active breakouts

Note: Learn how to relieve your skin issues with these holistic eczema treatments.

Buccal Massage Results

Buccal massage relieves tensions and relaxes the patients after the very first treatment. However, several treatments are needed for noticeable cosmetic effects: brighter tone, a sculpted jawline, lifted cheekbones, tighter nasolabial folds, and reduced wrinkles.

Note: Learn about different jawline contouring treatments, and the results you can expect.

How Often Should You Get Buccal Massage?

For the best results, buccal massage providers recommend an initial set of six to eight weekly treatments and maintenance treatments once a month.

Buccal Massage Cost

Vibrant Skin Bar offers the Lymphatic Lift at $199. It combines buccal massage with lymphatic drainage to improve skin tone and texture. Our experienced holistic aestheticians provide the treatment, helping patients improve their skin concerns and reduce stress.


Buccal massage is the new treatment in town, although still slightly unusual to people used to traditional facial and body massage. Buccal massage is a great alternative to more invasive cosmetic treatments, helping patients achieve their beauty and wellness goals via a holistic method.

Featured Product:
Come Vibe With Us!
We are a Phoenix-based full-service medical spa with a passion for enhancing our clients’ natural beauty from the inside out.
Latest Posts:Browse Topics:
Visit Our Shop!

Join our newsletter

Vibrant Skin Gift Cards
Contact Info

Get In Touch:

4325 E Indian School Rd, Suite 130
Phoenix, AZ 85018
United States

Monday - Friday: 9:00 am - 6:00 pm
Saturday: 9:00 am - 3:00 pm
Sunday: Closed
About the Author:
Kristina Cadwell
PA Kristina Cadwell graduated from Arizona State University with a Bachelor of Science degree in Biology. She then completed the Physician Assistant program at A.T. Still University graduating with a Masters of Medical Science degree. Kristina has been working in the Aesthetic Medical field for over 10 years. She is certified in neurotoxin cosmetic injection, dermal fillers, Plasma Pen skin tightening, chemical peels, and laser therapy. She is known for producing natural results and has extensive knowledge in diet and exercise allowing her to help you achieve vibrant skin from the inside out.
All Rights Reserved Vibrant Skin 2023.
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram